There is an old saying that you can only sell something if there is a need for it. If there isn't a need for it then you need to create a need. This is where the advertising industry comes in. Now there has been some clever advertising in the past that have convinced the world that they need a product and so off we go, like lemmings leaping over a cliff, to buy it. Whatever it is.
Now, in my opinion, the advertising world has surpassed itself. They have come up with a product that virtually nobody in the western world needs but it has become a best-seller. What is that product?
48 hour deoderant or even worse 72 hour deoderant. So we spray ourselves with this wonderful product and it is going to last us for 2 or evern 3 days. Wonderful right? Wrong.
Let me ask you. How many of you don't shower or bath every day? If so, why do you put something on that will last you 2 or 3 days only to wash it off in 1?
Great bit of need creation eh? As I asked. Been taken in yet?
No comments:
Post a Comment