£50,000 To Identify The Hullness In Hull?

Just seen on the news (Look North) that the National Lottery have given some organisation or other £50,000 to identify what makes Hull, Hull. They call it Hullness. What?

Is that really the best that can be done with the money raised by the National Lottery?
Sometimes I think that the National Lottery makes an art-form out of wasting it's resources.

HE WOULDN'T BE GRINNING IF HE KNEW HOW MUCH MONEY WAS BEING WASTED IN HIS NAME!!!