Amazing What The National Media Picks Up On!

I had a chat with William Wright about this story yesterday afternoon on his show on BBC Radio Lincolnshire. Was really not expecting this story to go national though!

http://www.itv.com/news/2015-08-25/search-for-dog-owner-after-girl-4-is-attacked-on-beach/

What is it that makes something as mundane as this, in perspective terms of course, it was obviously not mundane for the family involved or the dog owner, go national?

I will never fathom out the national media!